G2 Vendor Directory

Hightouch

#2 in Reverse ETL

San Francisco, US

1

Products on G2

424

Total reviews

4.6

Avg. star rating

  • Hightouch ranks #2 in Reverse ETL.
  • Reviews across Hightouch's portfolio grew 54.5% quarter-over-quarter.
  • Hightouch's 1 product span 7 categories on G2.
  • Mid-Market is the largest segment among reviewers, at 60.1%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Hightouch's products.

Page views and citations · Hightouch

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Twilio

5 switched
2

Boomi AI Gateway

1 switched
3

Pipedrive

1 switched
4

Tray.io

1 switched
5

Airbyte

1 switched

Losing to

Based on reviewers of other products who said they switched from Hightouch.

1

Fivetran

2 switched
2

Polytomic

1 switched

Key stats

+54.5%

#2

7

Mid-Market

2021

636

San Francisco, US

Adoption by company size

SegmentShare of reviews
Small Business26.7%
Mid-Market60.1%
Enterprise13.2%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q464.7
2025 Q144.4
2025 Q214.0
2025 Q394.3
2025 Q410.0
2026 Q164.6
2026 Q2114.7
2026 Q3174.3