G2 Vendor Directory

Reverse ETL

33

Products

5,835

Total reviews

4.6

Avg. rating

Fivetran by Fivetran leads the Reverse ETL category with a 4.3 rating from 852 reviews. Hightouch has the strongest momentum in the category, up +54.5% quarter-over-quarter.

LLM citations

Monthly citations by AI answer engines for the top products in Reverse ETL.

LLM citations · Reverse ETL

Source: G2 review data

Key stats

Fivetran

Hightouch

Mid-Market

Category trends

How the Reverse ETL market is moving, from G2 review and Grid data.

Which products are most adopted?
1
Fivetran596 2
Hightouch302 3
Workato259 4
Twilio Segment165 5
Integrate.io54
Which products climbed the Grid most?
1
Peliqan6 2
Matia4 3
Boomi Data Integration4 4
Skyvia3 5
Savant Labs2
Which products are reviewers switching to?
1
Hevo Data24 2
Matia22 3
Weld11 4
RudderStack9 5
Fivetran9
Which products do enterprises choose?
1
Workato93 2
Fivetran79 3
Hightouch45 4
Informatica Data Integration and Engineering23 5
Twilio Segment17
Which products do mid-market buyers choose?
1
Fivetran368 2
Hightouch183 3
Workato127 4
Twilio Segment79 5
Integrate.io31
Which products do small businesses choose?
1
Fivetran147 2
Hightouch74 3
Twilio Segment69 4
Workato38 5
Peliqan24

Fastest growing

Ranked by G2 Momentum score.

1

Hightouch

by Hightouch · 424 reviews

4.6
2

Matia

by Matia · 36 reviews

4.9
3

Peliqan

by Peliqan · 93 reviews

4.8

All products

Ranked by G2 Grid position.

1

Fivetran

by Fivetran · 852 reviews

4.3
2

Hightouch

by Hightouch · 424 reviews

4.6
3

Workato

by Workato · 858 reviews

4.7
4

Peliqan

by Peliqan · 93 reviews

4.8
5

Twilio Segment

by Twilio · 567 reviews

4.5

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