G2 Vendor Directory

Funnel

#7 in ETL Tools

Stockholm, Sweden

1

Products on G2

293

Total reviews

4.5

Avg. star rating

  • Funnel ranks #7 in ETL Tools.
  • Reviews across Funnel's portfolio grew 9500.0% quarter-over-quarter.
  • Funnel's 1 product span 3 categories on G2.
  • Mid-Market is the largest segment among reviewers, at 43.0%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Funnel's products.

Page views and citations · Funnel

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Supermetrics

30 switched
2

Adverity GmbH

4 switched
3

Salesforce

2 switched
4

Google

2 switched
5

TapClicks

1 switched

Losing to

Based on reviewers of other products who said they switched from Funnel.

1

Clarisights

8 switched
2

Supermetrics

7 switched
3

Adverity GmbH

6 switched
4

Adriel

2 switched
5

Fivetran

2 switched

Key stats

+9500.0%

#7

3

Mid-Market

2014

393

Stockholm, Sweden

Adoption by company size

SegmentShare of reviews
Small Business41.9%
Mid-Market43.0%
Enterprise15.1%

Quarterly history

QuarterTotal reviewsAvg. rating
2025 Q213.5
2025 Q343.5
2025 Q454.8
2026 Q114.0
2026 Q214.5
2026 Q3964.5