Clay
Reviews
Star rating
Rank in Agentic GTM Platforms
Pros and cons
Pros
- Ease of Use
- Integrations
- Lead Generation
- Time-saving
- Automation
- Features
Cons
- Learning Curve
- Learning Difficulty
- Expensive
- Limited Credits
- Time-Consumption
- Complexity
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 73.5% |
| Mid-Market | 23.9% |
| Enterprise | 2.6% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 3 | 5.0 |
| 2025 Q1 | 4 | 3.8 |
| 2025 Q2 | 4 | 4.6 |
| 2025 Q3 | 15 | 4.0 |
| 2025 Q4 | 12 | 3.9 |
| 2026 Q1 | 8 | 4.2 |
| 2026 Q2 | 35 | 4.1 |
| 2026 Q3 | 11 | 4.1 |
Satisfaction ratings
What reviewers say
Effortless all-in-one enrichment, but I don’t like integrating it with other systems
“It flows effortlessly, and it feels like so many programs are packed into one, it’s great. The waterfall enrichment produced significantly more complete records.”
Very Useful for Fetching Outreach Emails
“I use it primarily for fetching emails for my outreaches and find it very useful for the same”
Clay Saves Me Time by Finding Leads, Company Info, and Personal Messages in One Place
“I like Clay because it saves me a lot of time. I can find people, check company information, and make personal messages in one place. I do not need to use many different tools. It helps me find better leads and makes my work easier.”