G2 Vendor Directory

WooCommerce

by Automattic Inc.

1,283

Reviews

4.4

Star rating

#5

Rank in E-Commerce Platforms

Pros and cons

Pros

  • Ease of Use
  • Easy Integration
  • Plugin Flexibility
  • E-commerce Services
  • Customizability
  • Flexibility

Cons

  • Slow Performance
  • Expensive
  • Integration Issues
  • Limited Features
  • Update Issues
  • Not User-Friendly

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for WooCommerce.

Page views and citations · WooCommerce

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from WooCommerce.

Key stats

-77.1%

60

Small Business

1

Adoption by company size

SegmentShare of reviews
Small Business89.3%
Mid-Market8.3%
Enterprise2.4%

Quarterly history

QuarterReviewsStar rating
2024 Q484.9
2025 Q144.5
2025 Q264.8
2025 Q3214.5
2025 Q4184.4
2026 Q1254.3
2026 Q2354.2
2026 Q384.4

Satisfaction ratings

Ease of Use8.8
Ease of Setup8.7
Quality of Support8.0
Meets Requirements9.0

What reviewers say

Easy to customize online stores

4.5

“What I like most about wooCommerce is how flexible and customizable it is.Its seamless integration with wordpress,And easy management of products ,orders, and customers make it a great choice for building and managing an online store.”

Web Developer

Native WordPress Integration with Full Code Ownership at a Low Setup Cost

5.0

“It offers native WordPress integration, full ownership of the code, and a low setup cost.”

Program Manager / Co-Founder

Flexible and Powerful E-commerce Solution”

4.5

“What I like best about WooCommerce is its flexibility and customization. I can manage products, orders, payments, and shipping while also adding features through plugins and extensions. Its integration with WordPress gives me more control over the store and makes it easier to ada”

Verified reviewer