G2 Vendor Directory

Aprimo

#5 in Marketing Resource Management

Chicago, Illinois

1

Products on G2

337

Total reviews

4.3

Avg. star rating

  • Aprimo ranks #5 in Marketing Resource Management.
  • Reviews across Aprimo's portfolio grew 73.7% quarter-over-quarter.
  • Aprimo's 1 product span 5 categories on G2.
  • Enterprise is the largest segment among reviewers, at 34.8%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Aprimo's products.

Page views and citations · Aprimo

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Bigtincan

3 switched
2

Microsoft

3 switched
3

Acquia

3 switched
4

Bynder

3 switched
5

Coalesce Solutions

2 switched

Losing to

Based on reviewers of other products who said they switched from Aprimo.

1

Optimizely

2 switched
2

Adobe

2 switched
3

Bynder

2 switched
4

Orange Logic

1 switched
5

Screendragon

1 switched

Key stats

+73.7%

#5

5

Enterprise

1998

302

Chicago, Illinois

Adoption by company size

SegmentShare of reviews
Small Business33.1%
Mid-Market32.1%
Enterprise34.8%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q494.4
2025 Q1174.4
2025 Q2104.6
2025 Q3463.9
2025 Q4514.3
2026 Q1394.2
2026 Q2194.4
2026 Q3334.3