G2 Vendor Directory

Amazon DSP

by Amazon

18

Reviews

4.2

Star rating

#18

Rank in Demand Side Platform (DSP)

Pros and cons

Pros

  • Ease of Use
  • Interface Usability
  • Helpful
  • Setup Ease
  • Reporting
  • Reporting Capabilities

Cons

  • Limited Creativity
  • Software Performance
  • Dependency Issues
  • Update Issues
  • Lack of Clarity
  • Slow Performance

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Amazon DSP.

Page views and citations · Amazon DSP

Source: G2 review data

Losing to

Based on reviewers of other products who said they switched from Amazon DSP.

1

AdScale

1 switched
2

The Trade Desk

1 switched
3

Pacvue

1 switched

Key stats

—

44

Mid-Market

1

Adoption by company size

SegmentShare of reviews
Small Business27.8%
Mid-Market50.0%
Enterprise22.2%

Quarterly history

QuarterReviewsStar rating
2025 Q212.0
2025 Q314.0

Satisfaction ratings

Ease of Use7.7
Ease of Setup8.0
Quality of Support8.8
Meets Requirements8.1

What reviewers say

Efficient and Scalable Programmatic Advertising via Amazon DSP

4.0

“Rich insights and reporting Retargeting capabilities Seamless integration with Amazon ecosystem Access to premium inventory”

Team Coordinator

Worst DSP

2.0

“Prime and Twitch are easy to set up and very little issues when live”

Programmatic Account Manager

Excellent

5.0

“It is easy and also flexible. Most important it increases the visibility of the brands and helps in getting new and exiting audiences.”

Account Manager