G2 Vendor Directory

Zillow

#1 in Multiple Listing Service (MLS)

Seattle, WA

4

Products on G2

611

Total reviews

3.9

Avg. star rating

  • Zillow ranks #1 in Multiple Listing Service (MLS).
  • Reviews across Zillow's portfolio declined 60.0% quarter-over-quarter.
  • Zillow's 4 products span 5 categories on G2.
  • Small Business is the largest segment among reviewers, at 59.2%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Zillow's products.

Page views and citations · Zillow

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Move, Inc

2 switched
2

Salesforce

1 switched
3

Comissions Inc.

1 switched
4

CoStar Group

1 switched
5

ZipRecruiter

1 switched

Losing to

Based on reviewers of other products who said they switched from Zillow.

1

Innago

13 switched
2

Inside Real Estate

8 switched
3

TotalBrokerage

5 switched
4

Move, Inc

5 switched
5

Comissions Inc.

3 switched

Key stats

-60.0%

#1

5

Small Business

2006

15,687

Seattle, WA

Adoption by company size

SegmentShare of reviews
Small Business59.2%
Mid-Market26.4%
Enterprise14.4%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q432.8
2025 Q235.0
2025 Q315.0
2025 Q454.9
2026 Q134.5
2026 Q254.6
2026 Q325.0