Tofu
Reviews
Star rating
Rank in Personalization
Pros and cons
Pros
- Ease of Use
- Time-Saving
- Automation
- Easy Creation
- Personalization Services
- Personalization
Cons
- Missing Features
- Integration Issues
- Complex Usability
- Limited Features
- Need for Improvement
- Limitations
Traffic & LLM citations
Source: G2 review data
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 38.5% |
| Mid-Market | 46.2% |
| Enterprise | 15.4% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q1 | 1 | 4.5 |
| 2025 Q3 | 6 | 4.7 |
| 2025 Q4 | 4 | 4.6 |
| 2026 Q1 | 2 | 4.8 |
| 2026 Q2 | 1 | 4.5 |
Satisfaction ratings
What reviewers say
Enhances Campaign Personalization at Scale
“I like Tofu's personalization and dynamic content development in real time and at scale. The ability to plug directly into our tech stack on the marketing side is super important as it allows us to engage better at scale and also measure and track our performance.”
Effortless Campaign Creation with Smart Learning
“I use Tofu for GTM engineering and really appreciate how it helps me with creating campaigns and content at scale. I like the ease of use, which makes my tasks simpler. I also think it's really smart because it learns from what we approve and select. I genuinely feel it's a great”
Effortless Social Content Creation with Tofu
“I like how easy it is to use Tofu to create social content for our corporate accounts but also creating unique content for our executives.”