G2 Vendor Directory

TikTok

#1 in Mobile Advertising

Los Angeles, California

1

Products on G2

144

Total reviews

4.2

Avg. star rating

TikTok Ads ranks #1 in Mobile Advertising.
Reviews across TikTok's portfolio declined 100.0% quarter-over-quarter.
TikTok's 1 product span 3 categories on G2.
Small Business is the largest segment among reviewers, at 66.9%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across TikTok's products.

Page views and citations · TikTok

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Meta Platforms, Inc

Sprout Social

Reddit

Twitter

Snap

Losing to

Based on reviewers of other products who said they switched from TikTok.

Afluencer

Snap

Twitter

Adobe

Google

Key stats

-100.0%

#1

3

Small Business

2018

94,578

Los Angeles, California

Adoption by company size

Segment	Share of reviews
Small Business	66.9%
Mid-Market	26.1%
Enterprise	7.0%

Quarterly history

Quarter	Total reviews	Avg. rating
2024 Q4	1	5.0
2025 Q1	2	4.0
2025 Q3	1	3.5
2025 Q4	4	4.9
2026 Q1	4	3.8
2026 Q2	5	4.0