Substack
#2 in Owned Media1
Products on G2
17
Total reviews
4.3
Avg. star rating
- Substack ranks #2 in Owned Media.
- Reviews across Substack's portfolio declined 100.0% quarter-over-quarter.
- Substack's 1 product span 2 categories on G2.
- Small Business is the largest segment among reviewers, at 82.4%.
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
-100.0%
#2
2
Small Business
2017
4,150
San Francisco, California
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 82.4% |
| Mid-Market | 17.6% |
| Enterprise | 0.0% |
Quarterly history
| Quarter | Total reviews | Avg. rating |
|---|---|---|
| 2025 Q1 | 1 | 3.5 |
| 2026 Q1 | 3 | 3.5 |
| 2026 Q2 | 1 | 5.0 |