G2 Vendor Directory

MarketMuse

by Siteimprove

216

Reviews

4.6

Star rating

#54

Rank in Content Creation

Pros and cons

Pros

  • Features
  • Topic Discovery
  • Ease of Use
  • SEO Knowledge
  • Keyword Research
  • Time-saving

Cons

  • Dashboard Issues
  • High Pricing
  • Expensive
  • High Costs
  • Payment Required
  • Learning Curve

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for MarketMuse.

Page views and citations · MarketMuse

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from MarketMuse.

Key stats

—

76

Small Business

3

Adoption by company size

SegmentShare of reviews
Small Business72.1%
Mid-Market24.2%
Enterprise3.7%

Quarterly history

QuarterReviewsStar rating
2025 Q322.5

Satisfaction ratings

Ease of Use8.9
Ease of Setup8.8
Quality of Support9.2
Meets Requirements9.2

What reviewers say

It’s a great idea, but expensive

1.5

“MarketMuse makes it much easier to find out what questions people are asking about a topic and to develop a piece of content that has full topical coverage.”

Marketing specialist

Content Strategy and Optimization Made Simple

3.5

“It takes the guesswork out of content strategy by giving me a clear, personalized plan for what to create or update. Instead of relying on basic keyword research, it looks at my entire content library and uses AI to spot topic gaps and quick wins I wouldn’t have found on my own.”

Business Consultant

Una herramienta indispensable para el SEO

5.0

“Marketmuse ayuda a entender los topico más relevantes para una busqueda, te da un panorama de como crear contenido de verdadera utiidad y calidad para el usuario.”

CEO