OptinMonster
108
Reviews
4.3
Star rating
#24
Rank in Pop-Up Builder
Pros and cons
Pros
- Ease of Use
- Features
- Easy Setup
- Implementation Ease
- Easy Implementation
- Effectiveness
Cons
- Expensive
- Complexity
- Complex Navigation
- Complex Features
- Limitations
- Limited Features
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
+0.0%
58
Small Business
2
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 69.2% |
| Mid-Market | 27.9% |
| Enterprise | 2.9% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 2 | 4.8 |
| 2025 Q2 | 2 | 4.0 |
| 2025 Q3 | 4 | 4.4 |
| 2025 Q4 | 1 | 4.5 |
| 2026 Q1 | 1 | 1.5 |
| 2026 Q2 | 1 | 5.0 |
| 2026 Q3 | 1 | 3.5 |
Satisfaction ratings
Ease of Use9.0
Ease of Setup9.2
Quality of Support8.8
Meets Requirements8.7
What reviewers say
Efficient for Lead Tracking but Needs Better Marketing
3.5
“I find it easy to use OptinMonster, which really helps me in keeping track of my email leads so that none slip through the cracks. I also appreciate the templates they offer.”
Low Cost, Highly Agile
5.0
“It's more agile than any other pop up or form builder under the sun. If you have a fringe case for when you need to deliver a message on your site to the right person at the right time, this is your tool.”
Trusted for Audience Growth with Effortless Setup
4.5
“I like OptinMonster's style of the website as it decreases the time I spend. Also, the initial setup was very easy.”