G2 Vendor Directory

Popular Pays

#42 in Influencer Marketing Platforms

Chicago, Illinois

1

Products on G2

279

Total reviews

4.4

Avg. star rating

  • Popular Pays ranks #42 in Influencer Marketing Platforms.
  • Popular Pays's 1 product span 2 categories on G2.
  • Mid-Market is the largest segment among reviewers, at 39.4%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Popular Pays's products.

Page views and citations · Popular Pays

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Losing to

Based on reviewers of other products who said they switched from Popular Pays.

Key stats

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#42

2

Mid-Market

2013

24

Chicago, Illinois

Adoption by company size

SegmentShare of reviews
Small Business38.4%
Mid-Market39.4%
Enterprise22.2%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q4264.4
2025 Q284.4
2025 Q354.8
2026 Q324.3