Upwork Inc.

#1 in Freelance Platforms

Palo Alto, California

Products on G2

3,343

Total reviews

4.5

Avg. star rating

Upwork ranks #1 in Freelance Platforms.
Reviews across Upwork Inc.'s portfolio declined 64.6% quarter-over-quarter.
Upwork Inc.'s 2 products span 4 categories on G2.
Small Business is the largest segment among reviewers, at 93.1%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Upwork Inc.'s products.

Page views and citations · Upwork Inc.

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Fiverr

Freelancer Limited

Guru.com

PeoplePerHour

Losing to

Based on reviewers of other products who said they switched from Upwork Inc..

Deel

Rippling

Hubstaff

Remote

Fiverr

Key stats

-64.6%

Small Business

2015

178,960

Palo Alto, California

Adoption by company size

Segment	Share of reviews
Small Business	93.1%
Mid-Market	5.7%
Enterprise	1.2%

Quarterly history

Quarter	Total reviews	Avg. rating
2024 Q4	9	3.5
2025 Q1	4	3.5
2025 Q2	5	1.6
2025 Q3	1,039	4.4
2025 Q4	154	4.5
2026 Q1	152	4.5
2026 Q2	82	4.5
2026 Q3	29	4.2

About Upwork Inc.

Upwork Inc.’s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled. This portfolio includes the Upwork Marketplace, which connects businesses with on-demand access to highly skilled talent across the globe, and Lifted, which provides a purpose-built solution for enterprise organizations to source, contract, manage, and pay talent across the full spectrum of contingent work. From Fortune 100 enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, the Upwork family of companies enables businesses of all sizes to scale, innovate, and transform their workforces for the age of AI and beyond. Since its founding, Upwork Inc. has facilitated more than $30 billion in total transactions and services as it fulfills its purpose to create opportunity in every era of work.