G2 Vendor Directory

Plaid

by Plaid, Inc.

51

Reviews

4.2

Star rating

#1

Rank in Financial Data APIs

Pros and cons

Pros

  • Ease of Use
  • Security
  • Easy Integrations
  • User Experience
  • Easy Setup
  • Access

Cons

  • System Errors
  • Access Limitations
  • Carrier Limitations
  • Connectivity Issues
  • Complexity
  • Data Inaccuracy

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Plaid.

Page views and citations · Plaid

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Plaid.

Key stats

+500.0%

47

Small Business

9

Adoption by company size

SegmentShare of reviews
Small Business65.2%
Mid-Market21.7%
Enterprise13.0%

Quarterly history

QuarterReviewsStar rating
2025 Q4114.6
2026 Q215.0
2026 Q364.3

Satisfaction ratings

Ease of Use8.8
Ease of Setup8.6
Quality of Support8.1
Meets Requirements8.7

What reviewers say

Plaid Makes Managing Critical Bank Connections Easy

4.5

“Entrusting Plaid to make and manage the critical bank connections for my customers is what I like the best.”

Founder / CEO

Unmatched UI/UX and Robust KYC/AML—Plaid Is the Ideal Partner

5.0

“As a project manager, working with Plaid and thier system has truly helped with our internal processes. Thier UI/UX is unmatched when building intense and robust features to integrate into our app. Specifically, the KYC and AML services. Of course thier bank connections are very ”

Technical Project Manager

Fast and Secure with Extensive App Connections

5.0

“I like that Plaid is quick and connects with a bunch of apps, making linking to my bank safer. I also appreciate that it allows for secure data sharing, so I don't worry about my bank info being accessed insecurely. The initial setup was pretty easy too.”

Repeat Caller Specialist