Plaid, Inc.

#1 in Financial Data APIs

San Francisco , US

Products on G2

Total reviews

4.2

Avg. star rating

Plaid ranks #1 in Financial Data APIs.
Reviews across Plaid, Inc.'s portfolio grew 500.0% quarter-over-quarter.
Plaid, Inc.'s 2 products span 9 categories on G2.
Small Business is the largest segment among reviewers, at 69.6%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Plaid, Inc.'s products.

Page views and citations · Plaid, Inc.

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

ADP

1 switched

NMI

1 switched

Losing to

Based on reviewers of other products who said they switched from Plaid, Inc..

Flinks

MX Technologies

Fidel API

AiPrise

Footprint

Key stats

+500.0%

Small Business

2013

1,887

San Francisco , US

$1.9M

Adoption by company size

Segment	Share of reviews
Small Business	69.6%
Mid-Market	17.9%
Enterprise	12.5%

Quarterly history

Quarter	Total reviews	Avg. rating
2025 Q4	11	4.6
2026 Q2	1	5.0
2026 Q3	6	4.3

About Plaid, Inc.

Plaid, Inc. is a financial technology company that enables applications to connect with users' bank accounts and financial institutions. Through its secure API, Plaid facilitates access to financial data, allowing developers to build innovative fintech solutions, streamline transactions, and enhance user experiences in personal finance management. The company aims to simplify financial connectivity and empower consumers with better tools to manage their finances. For more information, visit their website at https://plaid.com.