G2 Vendor Directory
60

Reviews

4.5

Star rating

#13

Rank in Attribution

Pros and cons

Pros

  • Ease of Use
  • Customization
  • Easy Setup
  • Customer Support
  • Performance Tracking
  • Integrations

Cons

  • Complex Reporting
  • Inadequate Reporting
  • Slow Reporting
  • Poor Reporting
  • Not Intuitive
  • Layout Issues

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for CAKE.

Page views and citations · CAKE

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from CAKE.

Key stats

—

62

Small Business

7

Adoption by company size

SegmentShare of reviews
Small Business70.0%
Mid-Market25.0%
Enterprise5.0%

Quarterly history

QuarterReviewsStar rating
2026 Q115.0

Satisfaction ratings

Ease of Use8.6
Ease of Setup8.5
Quality of Support9.7
Meets Requirements8.7

What reviewers say

Modern all-in-one workspace with a lightweight UI and easy onboarding

5.0

“From my point of view, it’s a modern workspace for planning and execution. The biggest win for us has been having tasks, docs, and collaboration all in one place, so updates don’t get lost across multiple tools. The UI feels lightweight and easy to navigate, and onboarding was st”

Senior System Adminstrator

Streamline your growth

4.5

“CAKE has allowed us to scale the business with limited personnel.”

Administrator

Great platform! Very intuitive. Amazing Customer Service!

5.0

“The platform is easy to use and is pretty intuitive. There are a lot of attributes that can be toggled for tracking depending on your campaign model, which makes it easier to cater to our affiliates' needs.”

Affiliates Product Manager