Pencil
Reviews
Star rating
Rank in Social Media Advertising
Pros and cons
Pros
- AI Technology
Cons
Traffic & LLM citations
Source: G2 review data
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 75.0% |
| Mid-Market | 18.8% |
| Enterprise | 6.3% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q1 | 1 | 5.0 |
| 2026 Q3 | 1 | 4.5 |
Satisfaction ratings
What reviewers say
Powerful Features Marred by Instability
“I like having access to the latest generation models in Pencil, which is really helpful. The Feeds and Auto resize tool are especially valuable because they allow my team to create a high volume of assets efficiently at scale. Also, the initial setup was simple, which I appreciat”
Leveraging performance insights and predictive scoring to deliver more impactful experimentation
“Pencil seamlessly brings performance insights and predictive scoring to bring cross-functional teams together and make more data informed creative decisions. Creative automation is also helping us deliver more impactful marketing without additional people or resource. The UX is c”
Game Changer
“This is a revolutionary platform. Of particular note: - All the best GenAI models in one place - Integrated performance data to optimise ad production - Feed variations to scale content - In built brand library - Chat-to-ads!”