Optimal
#2 in User Research Repositories1
Products on G2
72
Total reviews
4.4
Avg. star rating
- Optimal ranks #2 in User Research Repositories.
- Reviews across Optimal's portfolio grew 80.0% quarter-over-quarter.
- Optimal's 1 product span 5 categories on G2.
- Mid-Market is the largest segment among reviewers, at 38.8%.
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
+80.0%
#2
5
Mid-Market
2007
101
Wellington, NZ
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 22.4% |
| Mid-Market | 38.8% |
| Enterprise | 38.8% |
Quarterly history
| Quarter | Total reviews | Avg. rating |
|---|---|---|
| 2025 Q1 | 1 | 3.5 |
| 2025 Q2 | 1 | 5.0 |
| 2025 Q3 | 21 | 4.3 |
| 2025 Q4 | 12 | 4.1 |
| 2026 Q1 | 11 | 4.5 |
| 2026 Q2 | 5 | 4.3 |
| 2026 Q3 | 9 | 4.5 |