Lookback is a user experience (UX) research platform that focuses on helping teams gather real-time insights into user interactions. With Lookback, organizations can conduct live, remote usability testing, interviews, and other research methods to ensure their products meet the needs and expectations of users. The platform allows researchers to capture both screen interactions and user reactions through video, providing a comprehensive view of the user experience.Key features of Lookback include live moderated testing, where team members can interact with users as they navigate through a product or service; unmoderated testing, which allows users to complete tasks at their own pace while their experience is recorded; and collaborative tools for teams to observe and annotate sessions together in real time. Lookback supports integration with various product development environments, making it a versatile tool for teams looking to streamline their UX research process.
