G2 Vendor Directory

Opera Ads

by Opera

16

Reviews

4.0

Star rating

#15

Rank in Demand Side Platform (DSP)

Pros and cons

Pros

  • Ease of Use
  • Audience Targeting
  • Simple
  • Audience Reach
  • Setup Ease
  • Results Performance

Cons

  • Poor Reporting
  • Limited Reporting
  • Performance Optimization Issues
  • Limited Features
  • Reporting Issues
  • Limited Audience Reach

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Opera Ads.

Page views and citations · Opera Ads

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Key stats

—

31

Small Business

4

Adoption by company size

SegmentShare of reviews
Small Business62.5%
Mid-Market18.8%
Enterprise18.8%

Quarterly history

QuarterReviewsStar rating
2024 Q443.8
2025 Q463.8

Satisfaction ratings

Ease of Use9.0
Ease of Setup9.2
Quality of Support9.1
Meets Requirements8.6

What reviewers say

Easy to Use and Reliable, But Needs More Advanced Features

3.5

“What I like best about Opera Ads is that it’s easy to use, simple to set up, and integrates smoothly with other tools. It offers all the essential features without unnecessary complexity, making it convenient to manage and optimize campaigns on a regular basis, even for frequent ”

CUSTOMER SERVICE REPRESENTATIVE

Limited Customization Hampers Complex Campaigns

2.5

“Can deliver ads based on demographics, location, and user behavior, ensuring campaigns reach the most relevant audience”

Project Manager

Effortless Ad Management with Reliable Results

4.0

“What I like most about Opera Ads is how easy it is to get started and actually see results. The platform feels simple and natural to use, even if you are not an expert in advertising. I like that it helps you reach the right audience without much trial and error, and the results ”

Revenue Operations Manager