G2 Vendor Directory

Numerator Insights

by Numerator

42

Reviews

4.6

Star rating

#14

Rank in Retail Intelligence

Pros and cons

Pros

    Cons

    • Insufficient Insights
    • Limited Reporting
    • Inadequate Reporting
    • Improvement Needed

    Traffic & LLM citations

    Monthly G2.com page views and citations by AI answer engines for Numerator Insights.

    Page views and citations · Numerator Insights

    Source: G2 review data

    Losing to

    Based on reviewers of other products who said they switched from Numerator Insights.

    Key stats

    -100.0%

    74

    Enterprise

    5

    Adoption by company size

    SegmentShare of reviews
    Small Business9.5%
    Mid-Market31.0%
    Enterprise59.5%

    Quarterly history

    QuarterReviewsStar rating
    2025 Q413.5
    2026 Q125.0
    2026 Q213.5

    Satisfaction ratings

    Ease of Use8.7
    Ease of Setup9.4
    Quality of Support9.4
    Meets Requirements8.7

    What reviewers say

    Actionable Market Data, But Limited Access and Only Quarterly Reporting

    3.5

    “Numerator provided market data for both home improvement and cleaning product categories that were actionable & relevant. Both senior executives of the vendor organization as well as customer groups relied on Numerator data to influence strategy + assortment.”

    Group Category Manager

    Larger Sample Size, User-Friendly Insights

    5.0

    “I really like the ease of repeating reports on Numerator Insights, and the larger sample size of 200K is fantastic for my category. It's also very easy to set up, which is a big plus.”

    Verified reviewer

    Numerator insights

    3.5

    “Lot of details available at product level like demographics psychographics etc”

    Senior Research Analyst