Numerator

#5 in Consumer Insights Platforms

Chicago, Illinois

Products on G2

130

Total reviews

4.5

Avg. star rating

Numerator Verified Voices ranks #5 in Consumer Insights Platforms.
Reviews across Numerator's portfolio grew 400.0% quarter-over-quarter.
Numerator's 2 products span 8 categories on G2.
Mid-Market is the largest segment among reviewers, at 40.8%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Numerator's products.

Page views and citations · Numerator

Source: G2 review data

Losing to

Based on reviewers of other products who said they switched from Numerator.

Salesforce

2 switched

DataWeave

1 switched

Key stats

+400.0%

Mid-Market

2,812

Chicago, Illinois

Adoption by company size

Segment	Share of reviews
Small Business	19.2%
Mid-Market	40.8%
Enterprise	40.0%

Quarterly history

Quarter	Total reviews	Avg. rating
2025 Q4	2	3.8
2026 Q1	84	4.5
2026 Q2	1	3.5
2026 Q3	5	5.0

About Numerator

Numerator is a data company transforming how consumers and markets are understood. Powered by advanced technology and proprietary, zero-party purchase and survey data from more than one million households, Numerator provides visibility into consumer behavior and attitudes across consumer goods, retail, restaurants, tech and media, management consulting, institutional investors, and the public sector. Headquartered in Chicago, Numerator drives decisions at the world’s largest and fastest-growing companies in more than 50 countries.