G2 Vendor Directory

Nielsen

#4 in Audience Data Providers

New York, NY

3

Products on G2

92

Total reviews

3.8

Avg. star rating

  • Nielsen Marketing Cloud ranks #4 in Audience Data Providers.
  • Nielsen's 3 products span 8 categories on G2.
  • Small Business is the largest segment among reviewers, at 37.4%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Nielsen's products.

Page views and citations · Nielsen

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Salesforce

1 switched
2

HubSpot

1 switched
3

Kantar

1 switched

Losing to

Based on reviewers of other products who said they switched from Nielsen.

1

MediaRadar

1 switched
2

Arista Networks

1 switched
3

Comscore

1 switched
4

AdGate Media

1 switched

Key stats

—

#4

8

Small Business

29,150

New York, NY

Adoption by company size

SegmentShare of reviews
Small Business37.4%
Mid-Market26.4%
Enterprise36.3%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q414.5
2025 Q323.8
2025 Q414.5