G2 Vendor Directory
21

Reviews

4.6

Star rating

#12

Rank in Retail Analytics

Pros and cons

Pros

  • Easy Setup
  • Intuitive
  • Data Segmentation
  • Ease of Use
  • Customer Support
  • Segmentation

Cons

  • Template Issues
  • Limited Customization
  • Dashboard Issues
  • Learning Curve
  • Improvement Needed
  • Time-Consuming

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Swan AI.

Page views and citations · Swan AI

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Key stats

—

76

Enterprise

4

Adoption by company size

SegmentShare of reviews
Small Business19.0%
Mid-Market38.1%
Enterprise42.9%

Quarterly history

QuarterReviewsStar rating
2024 Q454.4
2025 Q115.0
2025 Q354.5

Satisfaction ratings

Ease of Use9.4
Ease of Setup9.4
Quality of Support9.4
Meets Requirements9.4

What reviewers say

Cloud-Based Retail Powerhouse

4.0

“The dynamic segmentation capabilities, whether based on real-time or static data, coupled with in-depth segment analytics and insights, provide management with a clear view of business-critical metrics. The platform excels in catering specifically to retailers' needs, with featur”

Head of Engineering

Hollistic tool for retailers which provides multiple usecases.

4.5

“Swan AI is a great product for retailers among its many applications, the ones which stood out to me are: it simplifies the customer segmentation process, assists with marketing automation, help in campaign executions, and automates customer journey.”

Business Analyst

totally a game hanger product for our retail needs

4.0

“The platform is easy to use and our team could implement it very swifty. The team is super helpful right from setting up the platform to providing ongoing support for using Swan. Our team uses it regularly to run multiple campaigns, send SMS, and other facilities.”

Senior Program Manager - Digital Initiatives