G2 Vendor Directory

Ecwid

by Lightspeed

405

Reviews

4.7

Star rating

#8

Rank in Shopping Cart

Pros and cons

Pros

  • Online Sales
  • Easy Integration
  • Free Services
  • Upload Features
  • Platform Compatibility
  • Templates

Cons

  • Payment Issues
  • Subscription Issues
  • Poor Customer Support
  • Expensive
  • Integration Difficulty

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Ecwid.

Page views and citations · Ecwid

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Ecwid.

Key stats

-100.0%

84

Small Business

3

Adoption by company size

SegmentShare of reviews
Small Business96.5%
Mid-Market2.7%
Enterprise0.7%

Quarterly history

QuarterReviewsStar rating
2025 Q115.0
2025 Q215.0
2025 Q31—
2026 Q112.0
2026 Q224.5

Satisfaction ratings

Ease of Use9.5
Ease of Setup9.4
Quality of Support9.5
Meets Requirements9.3

What reviewers say

Seamless Setup, Limited Integrations

5.0

“I really like Ecwid for its seamless product experience. It's super easy for me to upload products and make the store live within just a few moments. I appreciate that I can make any changes by myself without needing a separate developer. This ease of use is a big plus for me.”

Founder

Flexible E-Commerce, Needs Better Shipping Support

4.0

“I like the fact that Ecwid is continuously updating. There's always new things being developed and lots of new additional tools. I also appreciate the great degree of flexibility in the way you can modify and adjust your store. They're setting up new commercial friendly tools, so”

Product Manager

Easy WordPress Integration, But Subscription Pricing Is a Turnoff

2.0

“I like that ecwid can be easily integrated with wordpress and some of the free add-ons they offer.”

Digital Producer