Lative
Reviews
Star rating
Rank in Sales Planning
Pros and cons
Pros
- Customer Support
- Ease of Use
- Planning
- Analytics
- Visibility
- Efficiency
Cons
- Steep Learning Curve
- Learning Curve
- Slow Updates
- Missing Features
- Complexity
- Admin Issues
Traffic & LLM citations
Source: G2 review data
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 5.9% |
| Mid-Market | 58.8% |
| Enterprise | 35.3% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 8 | 4.7 |
| 2025 Q1 | 3 | 4.5 |
| 2025 Q2 | 1 | 5.0 |
| 2026 Q1 | 5 | 4.8 |
Satisfaction ratings
What reviewers say
Revolutionizes Scenario Planning and Data Centralization
“I like how Lative solves data fragmentation problems by having it all in one live model. Scenario modeling is also a standout feature, turning planning into action. Another thing I appreciate is the great group of people on the Lative team, who are always there to help and bounce”
Empowers Accurate Sales Quotas with Ease
“I really like Lative's ability to connect to our data and perform performance analysis on our sales teams. It helps us anticipate our growth better and assign more accurate quotas by role and region. The team is also very responsive to feature requests, and I don't have anything ”
Centralized GTM Planning Made Effortless
“We like Lative because it centralizes planning to one platform, making it easy to surface insights and saves time. I can easily move between different scenarios, and the user interface is great. The initial setup was easy, and the Lative team supported us throughout the process.”