QuickBooks Online Accountant
Reviews
Star rating
Rank in Accounting Practice Management
Pros and cons
Pros
- Ease of Use
- Integrations
- Customer Support
- Updates
- Efficiency
- Client Management
Cons
- UX Improvement
- Overwhelming Complexity
- Learning Curve
- Software Integration
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 76.5% |
| Mid-Market | 15.3% |
| Enterprise | 8.2% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2025 Q1 | 1 | 5.0 |
| 2025 Q2 | 1 | 5.0 |
| 2025 Q3 | 1 | 5.0 |
| 2025 Q4 | 3 | 4.3 |
Satisfaction ratings
What reviewers say
Pricing has increased recently but it is still the best small business accounting software available
“I like the ability to manage all clients within one profile.”
New Bookkeepers!
“Books Review. GST Centre and the integration with Lodge IT for electronic signatures and BAS authorisations. Easy to switch between clients. Easy to edit Chart of Accounts. Fantastic Reporting - with plenty of customisation options. Integrates easily with many addon software ”
Absolutely love QBO
“The ease of it to navigate, understand, use. Easy to implement for my clients; easy for staff to understand, the training available, if I ever need anything customer support is always helpful. I literally use the software every day all day, The number of features, add ons, and”