G2 Vendor Directory
20

Reviews

4.0

Star rating

#8

Rank in Mortgage CRM

Pros and cons

Pros

    Cons

      Traffic & LLM citations

      Monthly G2.com page views and citations by AI answer engines for Surefire CRM.

      Page views and citations · Surefire CRM

      Source: G2 review data

      Winning from

      Based on reviewers who said they switched from another product.

      Losing to

      Based on reviewers of other products who said they switched from Surefire CRM.

      Key stats

      —

      35

      Mid-Market

      1

      Adoption by company size

      SegmentShare of reviews
      Small Business20.0%
      Mid-Market75.0%
      Enterprise5.0%

      Quarterly history

      QuarterReviewsStar rating

      Satisfaction ratings

      Ease of Use7.1
      Ease of Setup7.5
      Quality of Support7.7
      Meets Requirements8.2

      What reviewers say

      Support for this once great CRM is now AWFULLY bad.

      0.0

      “The content in the marketing materials section is solid. Maggie is a lady who hosts training sessions via zoom. She is the most knowledgable person I've found at the company. Zach Chasen who was the sales representatitve I delt with was also pleasant and helpful.”

      Senior Mortgage Loan Originator

      Great Software IF it integrates with your LOS.

      3.5

      “Surefire has a lot of great content that comes ready to begin marketing in all things purchase related and refinance related. The amount of information it is able to store and take advantage of is great. And the marketing material is great. The Loan Milestones are also well done.”

      User

      Robust Program that can deliver, but the user must take the helm and drive the ship.

      4.0

      “Well laid out tool that houses my contacts and provides an ability to sort them by category.”

      User