Instacart

#1 in Grocery Delivery

San Francisco, CA

Products on G2

Total reviews

4.3

Avg. star rating

Instacart Retailer Platform ranks #1 in Grocery Delivery.
Instacart's 2 products span 2 categories on G2.
Small Business is the largest segment among reviewers, at 67.3%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Instacart's products.

Page views and citations · Instacart

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

Caterease Software

Aptus Systems

Shopify

Commerce

Vinculum Group

Losing to

Based on reviewers of other products who said they switched from Instacart.

Reelo

1 switched

Key stats

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Small Business

25,331

San Francisco, CA

Adoption by company size

Segment	Share of reviews
Small Business	67.3%
Mid-Market	20.4%
Enterprise	12.2%

Quarterly history

Quarter	Total reviews	Avg. rating
2026 Q1	1	5.0

About Instacart

Instacart is an online grocery delivery and pickup service, allowing customers to order groceries from participating retailers with the shopping being done by a personal shopper. The platform connects users with freelancers who handle the picking, packing, and delivering of groceries within a specified time frame - often on the same day. Instacart aims to offer convenience by saving users time and effort, making it an excellent solution for busy individuals, families, and anyone in need of simplified shopping options. Their service can be accessed via the website [https://www.instacart.com](https://www.instacart.com) or through their mobile app, offering a user-friendly interface to browse and purchase a wide range of products from various stores.