G2 Vendor Directory

Informatica

#1 in Data De-Identification

Redwood City, CA

5

Products on G2

708

Total reviews

4.2

Avg. star rating

  • Informatica Data & AI Governance, Privacy ranks #1 in Data De-Identification.
  • Reviews across Informatica's portfolio grew 3520.0% quarter-over-quarter.
  • Informatica's 5 products span 40 categories on G2.
  • Enterprise is the largest segment among reviewers, at 51.6%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Informatica's products.

Page views and citations · Informatica

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

Microsoft

2 switched
2

Pentaho

2 switched
3

KingswaySoft

2 switched
4

Google

1 switched
5

IBM

1 switched

Losing to

Based on reviewers of other products who said they switched from Informatica.

1

IBM

4 switched
2

SnapLogic

4 switched
3

SAS Institute

2 switched
4

Acceldata

2 switched
5

DQLabs

2 switched

Key stats

+3520.0%

#1

40

Enterprise

1993

2,473

Redwood City, CA

Adoption by company size

SegmentShare of reviews
Small Business23.0%
Mid-Market25.3%
Enterprise51.6%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q474.5
2025 Q1104.5
2025 Q215.0
2025 Q313.5
2025 Q444.3
2026 Q133.5
2026 Q253.8
2026 Q31814.1