G2 Vendor Directory

Highlight

by Highlight

29

Reviews

4.6

Star rating

#39

Rank in User Research

Pros and cons

Pros

  • Ease of Use
  • Customer Support
  • Analysis Efficiency
  • Research Efficiency
  • Survey Management
  • Implementation Ease

Cons

  • Expensive
  • Study Accessibility
  • Time-Consuming
  • Session Management

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Highlight.

Page views and citations · Highlight

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Highlight.

Key stats

—

69

Small Business

1

Adoption by company size

SegmentShare of reviews
Small Business44.8%
Mid-Market31.0%
Enterprise24.1%

Quarterly history

QuarterReviewsStar rating
2025 Q354.9

Satisfaction ratings

Ease of Use8.9
Ease of Setup9.1
Quality of Support9.6
Meets Requirements9.4

What reviewers say

Trusted Vendor Partner

5.0

“Highlight is a trusted partner for multiple reasons. First, the team takes the time to fully understand our business, goals and project objectives. The Highlight tester audience is top-notch and provide usable insights. Lastly, the Highlight platform is easy to use.”

Director of Consumer Insights

Great Partner!

5.0

“Highlight produces high quality output with proven research methodology. We were able to confidently lean on the research results. We also enjoy the personalized attention from our account executive, Tim.”

Senior Product Marketing Manager

Great all around experience

4.5

“Highlight is staffed by genuine and caring members who make you feel like each of your projects are their #1 priority. They have a very thorough process that handles all of the details around project management. Their dashboard makes it fun and interactive to get a sneak peek i”

Sr. Sensory Scientist