G2 Vendor Directory

Frontify

by Frontify AG

225

Reviews

4.5

Star rating

#5

Rank in Design Systems

Pros and cons

Pros

  • Branding Management
  • Ease of Use
  • Customer Support
  • Asset Organization
  • Collaboration
  • Branding Consistency

Cons

  • Poor Usability
  • Learning Curve
  • Missing Features
  • Poor Interface Design
  • Limited Customization
  • Poor Navigation

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Frontify.

Page views and citations · Frontify

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Frontify.

Key stats

-75.0%

69

Enterprise

4

Adoption by company size

SegmentShare of reviews
Small Business23.1%
Mid-Market36.0%
Enterprise40.9%

Quarterly history

QuarterReviewsStar rating
2024 Q474.4
2025 Q144.0
2025 Q215.0
2026 Q284.5
2026 Q324.3

Satisfaction ratings

Ease of Use8.9
Ease of Setup8.7
Quality of Support9.4
Meets Requirements8.8

What reviewers say

User-Friendly Platform with Smooth Setup and Excellent Support

5.0

“It’s a very user-friendly platform that’s easy to manage, understand, and update. The learning curve was minimal, and the setup process was very smooth. The Customer Hub and customer support have also been excellent. Whenever I encountered an issue, the team was quick to help and”

Corporate Branding

User-Friendly with an Initial Learning Curve

5.0

“I like Frontify a lot for its easy-to-use interface, which really makes the experience so much easier compared to other brands. The templates are a big plus for me, as they make my work much easier. The initial setup was relatively easy too.”

Responsible Team Member

Frontify Keeps Brand Consistency Strong and Collaboration Easy

4.0

“Brand consistency. As a graphic designer myself, that is what is most important to me. Frontify saves time, helps me stay organized and helps with easier collaboration.”

Medical Documentation Analyst: Labeling