Brandfolder
Reviews
Star rating
Rank in Brand Asset Management
Pros and cons
Pros
- Ease of Use
- Asset Management
- Sharing Ease
- Content Management
- Asset Organization
- Ease of Finding
Cons
- Expensive
- Search Difficulties
- Tagging Issues
- Search Issues
- Learning Curve
- Missing Features
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 28.9% |
| Mid-Market | 48.0% |
| Enterprise | 23.1% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 79 | 4.0 |
| 2025 Q1 | 9 | 3.8 |
| 2025 Q2 | 2 | 2.0 |
| 2025 Q3 | 54 | 3.9 |
| 2025 Q4 | 3 | 3.3 |
| 2026 Q1 | 3 | 3.8 |
| 2026 Q2 | 4 | 4.8 |
| 2026 Q3 | 1 | 0.0 |
Satisfaction ratings
What reviewers say
Streamlined Asset Management with Top-Notch Usability
“I love how Brandfolder makes it so easy to use, share externally, and organize thousands of digital assets. The product is head and shoulders better than what we used before. It's way easier to use, more powerful, and better supports the volume of content we have, offering better”
Easy Integrations and Solid Support, but Board Sharing Needs Improvement
“I like the ability for integration with other platforms. It is easy enough to use and manage with limited performance issues and support available.”
Highly Effective for Branding Control, Needs Improved Reporting
“I use Brandfolder to distribute branded templates to field teams and appreciate how it allows me to store reusable assets for non-creative team members. I like the level of control it gives me without requiring me to be hands-on all the time. Brandfolder lets me create user group”