G2 Vendor Directory

Newton

by Affle

11

Reviews

4.6

Star rating

#26

Rank in Paid Search Advertising

Pros and cons

Pros

  • Customer Engagement
  • Efficiency Improvement
  • Audience Reach
  • Tracking
  • Reach
  • Time-saving

Cons

  • Data Inaccuracy
  • Learning Curve
  • Difficult Learning

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Newton.

Page views and citations · Newton

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Newton.

Key stats

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91

Small Business

1

Adoption by company size

SegmentShare of reviews
Small Business54.5%
Mid-Market27.3%
Enterprise18.2%

Quarterly history

QuarterReviewsStar rating
2024 Q415.0
2025 Q314.5

Satisfaction ratings

Ease of Use8.9
Ease of Setup9.0
Quality of Support9.1
Meets Requirements8.7

What reviewers say

Seamless integration with multiple advertising platforms worldwide

4.5

“Newton stands out because it integrates smoothly with a wide range of global ad networks. This means marketers don’t need to jump between tools, saving time and ensuring their campaigns reach the right audience efficiently.”

Chief Security Officer

Revitalised our ASA campaigns

5.0

“We were in the market for an agency who could unlock customer acquisition through ASA and Newton team came with an impressive pitch and a track record of achieving great number for their clients. They were quick in terms of setting up the account & campaigns and has created i”

Head of Growth

End-to-end iOS app store management

4.5

“Newton, our tool for Apple Search Ads and App Store Optimization, has revolutionized our campaign management. With features such as automated bidding and AI-powered keyword suggestions, it has greatly enhanced our campaign effectiveness. This enables performance marketers like my”

Consultant