G2 Vendor Directory

Zoho Survey vs. Qualtrics Market Research

A side-by-side comparison based on G2 review data.

MetricZoho Survey

by Zoho

Qualtrics Market Research

by Qualtrics

Overall rating4.44.4
Review count1,0393,020
Ease of use9.18.7
Ease of setup8.98.6
Quality of support8.78.9
Meets requirements9.19.1
NPS58.56854862.765957
Small Business50.6%22.0%
Mid-Market32.3%33.3%
Enterprise17.0%44.7%
Total page views1,3022,380
Total LLM citations4,8152,745

Zoho Survey

Zoho Survey is online survey and questionnaire creation software.   We give you all the essentials to create surveys, distribute them and analyze their responses.  ● Over 200 expertly made templates across a wide range of topics, ● Themes, fully customizable to suit your brand, ● Skip logic, ● Response collection from nearly every medium and screen size—even offline, ● Survey panels, for when you need responses from specific demographics, ● Collaborative editing and report sharing, ● Integration with Zoho CRM, SalesIQ, Campaigns, Sheet, MailChimp, and Google Sheets, ● SSL

Pros

  • Ease of Use
  • Ease of Creation
  • Intuitive
  • Simple
  • Helpful
  • Templates

Qualtrics Market Research

Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.

Pros

  • Ease of Use
  • Survey Creation
  • Features
  • Intuitive
  • Ease of Creation
  • User Interface