Qualtrics Market Research
Reviews
Star rating
Rank in Consumer Insights Platforms
Pros and cons
Pros
- Ease of Use
- Survey Creation
- Features
- Intuitive
- Ease of Creation
- User Interface
Cons
- Survey Issues
- Survey Limitations
- Learning Curve
- Limited Customization
- Pricing Issues
- Expensive
Traffic & LLM citations
Source: G2 review data
Winning from
Losing to
Key stats
Adoption by company size
| Segment | Share of reviews |
|---|---|
| Small Business | 22.0% |
| Mid-Market | 33.3% |
| Enterprise | 44.7% |
Quarterly history
| Quarter | Reviews | Star rating |
|---|---|---|
| 2024 Q4 | 7 | 4.7 |
| 2025 Q1 | 6 | 3.8 |
| 2025 Q2 | 4 | 5.0 |
| 2025 Q3 | 7 | 4.3 |
| 2025 Q4 | 17 | 4.4 |
| 2026 Q1 | 15 | 4.5 |
| 2026 Q2 | 22 | 3.9 |
| 2026 Q3 | 3 | 5.0 |
Satisfaction ratings
What reviewers say
Flexible Survey Creation with Integrated Analytics
“I like the flexibility Qualtrics Market Research offers when creating surveys and having the responses and analytics all in one place. This makes it easier for me to review the data and spot useful trends without needing to switch between different tools. I use it mainly to creat”
it's easy to learn if you are in the business of creating surveys or if it's part of your studies
“I love the flexibility of options in terms of how you can deploy questions and the type of questions you can ask using this software. What you can do with the data afterward is just as excellent t”
Powerful AI Analytics and Reporting, but a Steep Learning Curve and High Costs
“The best part about Qualtrics Market Research is its ability to combine enterprise-grade data collection with advanced AI-powered analytics. Users highly praise its intuitive survey builder, flexible logic, and automated reporting that quickly turn complex datasets into actionabl”