Zeta Marketing Platform vs. Roku OneView (formerly Dataxu)
A side-by-side comparison based on G2 review data.
| Metric | Zeta Marketing Platform | Roku OneView (formerly Dataxu) |
|---|---|---|
| Overall rating | 4.0 | 3.8 |
| Review count | 117 | 86 |
| Ease of use | 8.0 | 7.5 |
| Ease of setup | 7.9 | 7.4 |
| Quality of support | 8.2 | 8.6 |
| Meets requirements | 8.2 | 8.0 |
| NPS | 31.578947 | 8.235294 |
| Small Business | 16.5% | 31.8% |
| Mid-Market | 45.2% | 41.2% |
| Enterprise | 38.3% | 27.1% |
| Total page views | 1,324 | 152 |
| Total LLM citations | 15,082 | 712 |
Zeta Marketing Platform
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.
- Ease of Use
- Customer Support
- Features
- Helpful
- Performance Results
- User Interface
Roku OneView (formerly Dataxu)
A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.