G2 Vendor Directory

Zendesk for Customer Service vs. HubSpot Service Hub

A side-by-side comparison based on G2 review data.

MetricZendesk for Customer Service

by Zendesk

HubSpot Service Hub

by HubSpot

Overall rating4.34.4
Review count7,1153,017
Ease of use8.88.8
Ease of setup8.38.5
Quality of support8.68.9
Meets requirements8.88.7
NPS54.98368459.01752
Small Business40.6%59.5%
Mid-Market45.6%37.0%
Enterprise13.8%3.4%
Total page views14,7993,631
Total LLM citations71,10072,551

Zendesk for Customer Service

"Zendesk for Customer Service is an AI-powered service solution that’s easy to set up, use, and scale. It offers out-of-the-box functionality that’s simple to modify, helping businesses move faster. Leveraging AI built on billions of CX interactions, Zendesk enhances the entire service experience—from self-service to agents and admins—improving efficiency at scale. Zendesk equips agents with tools, insights, and context to deliver personalized service across all channels, including social messaging, phone, and email.

Pros

  • Ease of Use
  • Features
  • Customer Support
  • Helpful
  • Ticket Management
  • Efficiency

HubSpot Service Hub

Service Hub delivers AI-powered customer service at scale by unifying customer insights, providing omnichannel support tools, and enabling efficient self-service options within a single platform. Core Value Proposition: Service Hub addresses three critical customer service challenges: scaling support teams without proportional headcount increases, maintaining service quality across multiple communication channels, and leveraging customer data to drive retention and growth.

Pros

  • Ease of Use
  • Features
  • Helpful
  • Case Management
  • Efficiency
  • Ticketing Management