G2 Vendor Directory

WooCommerce vs. Ecwid

A side-by-side comparison based on G2 review data.

MetricWooCommerce

by Automattic Inc.

Ecwid

by Lightspeed

Overall rating4.44.7
Review count1,283405
Ease of use8.89.5
Ease of setup8.79.4
Quality of support8.09.5
Meets requirements9.09.3
NPS60.29173484.130982
Small Business89.3%96.5%
Mid-Market8.3%2.7%
Enterprise2.4%0.7%
Total page views1,707534
Total LLM citations8,7056,679

WooCommerce

WooCommerce is the most popular WordPress eCommerce plugin. And it's available for free. Packed full of features, perfectly integrated into your self-hosted WordPress website. Add powerful shop facilities to your WordPress website with our free eCommerce plugin. Powering over 24% of all online shops, WooCommerce helps you sell anything. Beautifully.

Pros

  • Ease of Use
  • Easy Integration
  • Plugin Flexibility
  • E-commerce Services
  • Customizability
  • Flexibility

Ecwid

Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid by Lightspeed has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations and dedicated mobile app, you can manage your marketing, merchandising, and sales any time, anywhere.

Pros

  • Online Sales
  • Easy Integration
  • Free Services
  • Upload Features
  • Platform Compatibility
  • Templates