G2 Vendor Directory

WhatCounts vs. EmailOctopus

A side-by-side comparison based on G2 review data.

MetricWhatCounts

by Zeta Global

EmailOctopus

by EmailOctopus

Overall rating3.44.3
Review count1445
Ease of use7.18.9
Ease of setup8.68.9
Quality of support8.18.4
Meets requirements8.18.5
NPS-21.42857157.777778
Small Business14.3%62.8%
Mid-Market64.3%23.3%
Enterprise21.4%14.0%
Total page views36274
Total LLM citations64,721

WhatCounts

WhatCounts is an email service provider helping you send what counts with an amazing platform and full-service agency to back it up. We partner with companies to drive more revenue by leveraging our savvy email experts and a sophisticated email marketing platform. We provide data management, software, and services to marketers seeking to deliver smart personalized digital messages to their target audiences. The WhatCounts team works hard to make sure your subscribers always receive meaningful messages.

Pros

    EmailOctopus

    EmailOctopus is an email marketing tool offering a rich set of email marketing templates allow users to create campaigns which are responsive to any device, in a matter of minutes. Users have the ability to build drip email sequences, import contacts, integrate with forms, and generate customized reports. With segmentation, users can create highly targeted email campaigns based on the customer data that matters most to their business. EmailOctopus’ automation tools enable users to create time-based onboarding and drip email sequences.

    Pros

    • Ease of Use
    • Templates Availability
    • Simple
    • Affordable
    • Easy Setup
    • Free Plans