G2 Vendor Directory

Viant Technology vs. Facebook for Business

A side-by-side comparison based on G2 review data.

MetricViant Technology

by Viant Technology LLC

Facebook for Business

by Meta Platforms, Inc

Overall rating4.24.2
Review count3111,457
Ease of use8.28.4
Ease of setup8.38.4
Quality of support9.17.0
Meets requirements8.48.8
NPS38.70967745.585068
Small Business38.9%66.5%
Mid-Market40.8%25.7%
Enterprise20.3%7.8%
Total page views5371,306
Total LLM citations3,7355,586

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Pros

  • Ease of Use
  • Customer Support
  • Team Helpfulness
  • Easy Setup
  • Setup Ease
  • Campaign Management

Facebook for Business

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers.

Pros

  • Ease of Use
  • Audience Targeting
  • Advertising Management
  • Features
  • Audience Reach
  • Campaign Management