Viant Technology vs. AdRoll ABM (Formerly RollWorks)
A side-by-side comparison based on G2 review data.
| Metric | Viant Technology | AdRoll ABM (Formerly RollWorks) |
|---|---|---|
| Overall rating | 4.2 | 4.3 |
| Review count | 311 | 660 |
| Ease of use | 8.2 | 8.7 |
| Ease of setup | 8.3 | 8.6 |
| Quality of support | 9.1 | 9.1 |
| Meets requirements | 8.4 | 8.6 |
| NPS | 38.709677 | 49.467275 |
| Small Business | 38.9% | 27.4% |
| Mid-Market | 40.8% | 57.9% |
| Enterprise | 20.3% | 14.7% |
| Total page views | 537 | 1,457 |
| Total LLM citations | 3,735 | 9,026 |
Viant Technology
Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.
- Ease of Use
- Customer Support
- Team Helpfulness
- Easy Setup
- Setup Ease
- Campaign Management
AdRoll ABM (Formerly RollWorks)
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.
- Ease of Use
- Audience Targeting
- Targeting
- Intent Data
- Customer Support
- Helpful