Viant Technology vs. AdRoll
A side-by-side comparison based on G2 review data.
| Metric | Viant Technology | AdRoll |
|---|---|---|
| Overall rating | 4.2 | 4.1 |
| Review count | 311 | 807 |
| Ease of use | 8.2 | 8.5 |
| Ease of setup | 8.3 | 8.6 |
| Quality of support | 9.1 | 8.3 |
| Meets requirements | 8.4 | 8.5 |
| NPS | 38.709677 | 36.989796 |
| Small Business | 38.9% | 56.7% |
| Mid-Market | 40.8% | 35.5% |
| Enterprise | 20.3% | 7.8% |
| Total page views | 537 | 2,729 |
| Total LLM citations | 3,735 | 12,393 |
Viant Technology
Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.
- Ease of Use
- Customer Support
- Team Helpfulness
- Easy Setup
- Setup Ease
- Campaign Management
AdRoll
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels.
- Ease of Use
- Ad Management
- Campaign Management
- Easy Setup
- Customer Support
- Targeting