TikTok vs. Later
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | TikTok | Later |
|---|---|---|
| Avg. rating | 4.2 | 4.5 |
| Total reviews | 144 | 853 |
| Review growth (QoQ) | -100.0% | -100.0% |
| Products on G2 | 1 | 2 |
| Categories covered | 3 | 7 |
| Best category rank | #1 in Mobile Advertising | #2 in Influencer Marketing Platforms |
| Small Business | 66.9% | 61.6% |
| Mid-Market | 26.1% | 23.7% |
| Enterprise | 7.0% | 14.7% |