Rakuten Advertising vs. Later
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Rakuten Advertising | Later |
|---|---|---|
| Avg. rating | 4.3 | 4.5 |
| Total reviews | 94 | 853 |
| Review growth (QoQ) | -50.0% | -100.0% |
| Products on G2 | 1 | 2 |
| Categories covered | 5 | 7 |
| Best category rank | #37 in Affiliate Marketing | #2 in Influencer Marketing Platforms |
| Small Business | 55.8% | 61.6% |
| Mid-Market | 25.6% | 23.7% |
| Enterprise | 18.6% | 14.7% |