G2 Vendor Directory

Rakuten Advertising

#37 in Affiliate Marketing

San Mateo, CA

1

Products on G2

94

Total reviews

4.3

Avg. star rating

  • Rakuten Advertising ranks #37 in Affiliate Marketing.
  • Reviews across Rakuten Advertising's portfolio declined 50.0% quarter-over-quarter.
  • Rakuten Advertising's 1 product span 5 categories on G2.
  • Small Business is the largest segment among reviewers, at 55.8%.

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines, summed across Rakuten Advertising's products.

Page views and citations · Rakuten Advertising

Source: G2 review data

Winning from

Based on reviewers who said they switched from another vendor's product.

1

CJ

3 switched
2

Webgains

2 switched
3

TRADEDOUBLER

2 switched
4

Impact

1 switched
5

ClickBank

1 switched

Losing to

Based on reviewers of other products who said they switched from Rakuten Advertising.

1

Impact

23 switched
2

Awin

9 switched
3

Partnerize

9 switched
4

CJ

2 switched
5

IBM

1 switched

Key stats

-50.0%

#37

5

Small Business

1996

868

San Mateo, CA

Adoption by company size

SegmentShare of reviews
Small Business55.8%
Mid-Market25.6%
Enterprise18.6%

Quarterly history

QuarterTotal reviewsAvg. rating
2024 Q474.6
2025 Q114.0
2025 Q374.6
2025 Q415.0
2026 Q1163.9
2026 Q224.0
2026 Q310.5