Nielsen vs. Adobe
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Nielsen | Adobe |
|---|---|---|
| Avg. rating | 3.8 | 4.5 |
| Total reviews | 92 | 62,749 |
| Review growth (QoQ) | — | -77.9% |
| Products on G2 | 3 | 71 |
| Categories covered | 8 | 137 |
| Best category rank | #4 in Audience Data Providers | #1 in SEO Tools |
| Small Business | 37.4% | 54.8% |
| Mid-Market | 26.4% | 27.5% |
| Enterprise | 36.3% | 17.8% |