Later vs. Hootsuite
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Later | Hootsuite |
|---|---|---|
| Avg. rating | 4.5 | 4.3 |
| Total reviews | 853 | 7,933 |
| Review growth (QoQ) | -100.0% | -72.4% |
| Products on G2 | 2 | 4 |
| Categories covered | 7 | 8 |
| Best category rank | #2 in Influencer Marketing Platforms | #1 in Social Media Management |
| Small Business | 61.6% | 58.3% |
| Mid-Market | 23.7% | 28.9% |
| Enterprise | 14.7% | 12.8% |